La Magica

At the end of the 19th century, Turin became the birthplace of a quiet revolution that would change the way coffee was enjoyed forever. It was here, beneath the iconic Mole Antonelliana, that Angelo Moriondo patented the first espresso machine in 1884—an invention that transformed coffee from a slow ritual to an intense and elegant experience.

La Magica is a tribute to this historical milestone and to the refined taste of Turin. During that same period, the city also introduced another Italian icon: the gianduiotto, a velvety chocolate made with cocoa and hazelnuts, which inspired the aromatic profile of this blend.

In the cup, La Magica delivers a round, full-bodied flavor. The crema is thick and silky, with sweet streaks of milk chocolate and toasted malt. The long-lasting finish reveals warm notes of toasted hazelnuts, dried fruits, and a delicate touch of vanilla, reminiscent of Turin’s most beloved desserts.

Designed for those who love smooth and flavorful coffee, this blend is perfect for both espresso and moka, offering a balanced and comforting experience, deeply rooted in Piedmontese tradition and innovation.